Have you ever seen “A single farmer’s rice” written on the bag of rice in supermarkets or in shops by roadside rest areas?
Most of the rice sold in a market is assembled in a collection place like JA(Japan Agricultural Cooperatives) and is sacked as regional rice. Many associations, including JA, apply this method since it is an efficient measure to improve rice distribution among producers and stores.
However, rice producers probably already know that taste, texture and the moisture of rice slightly vary with a rice field regardless of the rice coming from the same region or being the same type. No matter how good the rice may be, it cannot avoid uneven boiling and having a non-uniform taste if multiple rices are blended together.
“A single farmer’s rice” literally means “The rice harvested from one rice field only”, which namely indicates “Rice having a purity of 100%.”
MOSHI-NOU’s Koshihikari deals completely in “A single farmer’s rice.” Enjoy tasting rice which can realize uniform cooking of rice in your home!